Oliver Cheshire is one of the chiseled faces in these Paul Smith Spring 2011 Swim ads. Unlike our previous feature of this label's Spring 2011 lookbook, this pictorial takes place on the shores of a picturesque beach.
The campaign's photographer used a vintage filter to make the shots appear more retro, a detail that makes the crystal-clear water and fine sand in the background even more beautiful. The models play in the sand, wade in the water and skip rocks, reinforcing the effortlessly chic aesthetic of the Paul Smith Spring 2011 Swim collection.
The fashion featured in the campaign is classic and universally flattering. Hemlines for men's boardshorts hit about mid-thigh, which matches the knee-baring theme seen in other spring collections.