Hipster Workwear Collections

The Patta x Carharrt WIP Collaboration Offers the Best of Both Worlds

The Patta x Carharrt WIP 'Wild at Heart' collection marks the first collaboration between the two brands. This collection was specially designed to celebrate Patta's tenth anniversary, and is one of many collaborations to acknowledge the event.

The collection updates the brand's most iconic pieces; for example, the Carharrt vest, Chore coat and the Active Jacket, using conventional work wear materials. The finished collection offers a unique combination of both brands and what they have to offer.

Other notable pieces in the collection include the Double Knee Pant, which has been fashioned out of Hanford rigid denim, and a Hooded Sweater featuring a graphic print on the back. The Watch Hat completes the collection as one of the most instantly recognizable items on the docket.

Hipster Workwear Collections
Opportunity for brands to collaborate and update iconic workwear pieces using unconventional materials.

Where This Applies

Fashion Industry
Opportunity for fashion brands to create unique workwear collections that cater to the hipster market.
SCORE
5.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 75%
Freshness 8%