Patrick Starrr's Makeup Collection Arrives in Time for Spring
Ellen Smith — March 30, 2018 — Fashion
References: maccosmetics & teenvogue
Patrick Starrr's new cosmetic collection wants to embody the feeling of receiving a fresh floral arrangement and his latest flower-inspired collaboration with MAC is doing just that.
The 10-piece collection is comprised of everything one needs to update their makeup bag, including lipsticks, lip glosses, blush duos, eye shadows and more. To make the line even more irritable, each product features a quirky name like "Hey, Boy, Hey" and "Sweet Mamastarrr" - a product dedicated to the makeup artist's mother, who often appears in their tutorial videos.
Arriving just in time for the spring and summer seasons, this fresh line is sure to help one achieve that natural glow, without spending too much time in the sun.
Image Credit: MAC
The 10-piece collection is comprised of everything one needs to update their makeup bag, including lipsticks, lip glosses, blush duos, eye shadows and more. To make the line even more irritable, each product features a quirky name like "Hey, Boy, Hey" and "Sweet Mamastarrr" - a product dedicated to the makeup artist's mother, who often appears in their tutorial videos.
Arriving just in time for the spring and summer seasons, this fresh line is sure to help one achieve that natural glow, without spending too much time in the sun.
Image Credit: MAC
Trend Themes
1. Floral-inspired Beauty Collections - Opportunities abound for cosmetic companies to develop seasonal makeup and skincare lines inspired by flowers and natural ingredients.
2. Collaboration and Personalization - Collaborating with influencers and offering personalized products with unique names has become a popular trend in the beauty industry.
3. Seasonal Marketing Strategies - The success of Patrick Starrr's flower-inspired makeup collection indicates the potential of leveraging seasonal themes for marketing and product design.
Industry Implications
1. Cosmetics and Skincare - The cosmetics and skincare industry stands to benefit from creating nature-inspired collections and personalized products to appeal to consumers.
2. Influencer Marketing - The rise of influencer marketing continues to dominate the beauty industry, with makeup collaborations serving as an effective way to expand brand visibility and credibility.
3. Seasonal Retail - Retailers can leverage seasonal marketing strategies through limited-edition product lines and emphasizing the benefits of seasonal products to increase sales.
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