Summer Pastel Timepiece Capsules

The SuperOcean Pastel Paradise Capsule Boasts Fresh Shades

Breitling's SuperOcean Heritage '57 Pastel Paradise capsule collection of timepieces feature fun and fresh summer colors. This collection adds playfulness to its classic watch design in shades of aquamarine, rainbow tangerine, mint green, and cool white.

As a homage to the original 1950s diver's watch, this collection of limited-edition timepieces boast a retro feel. The water-friendly design focuses on easy legibility. With a nautical inspiration, the brand nods at the popularity of seaside holidays that took off in the 1950s. The fun pieces offer users the ability to easily switch straps to other colors in the capsule. Keeping with the watch's original model, some key design codes are carried through to the new collection, like a rotating bezel and quarter-hour markers.

Image Credit: Breitling

Summer Pastel Timepieces
Create a collection of watches with playful summer colors to add a fun twist to classic watch designs.
Limited-edition Retro Timepieces
Design a watch collection with a retro feel that pays homage to the original 1950s diver's watch while incorporating modern features such as easy legibility.
Customizable Timepiece Capsules
Create a watch collection that allows users to switch straps to other colors in the collection for added personalization and versatility.

Where This Applies

Luxury Watchmaking
Explore innovative ways to add playfulness and color to classic watch designs while maintaining luxury and elegance.
Fashion Accessories
Combine fashion and functionality to create limited-edition timepieces that serve as both statement pieces and practical accessories.
Tourism and Hospitality
Partner with tourism and hospitality companies to create exclusive timepiece collections that pay homage to popular vacation spots and experiences from different eras.
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 4%
Freshness 10%