Salmon works in collaboration with Pas Normal Studios to launch a new collection of technical designs together. This marks the first time that the duo is joining forces, drawing expertise from both the technical brand and the cycling label. The collection is explained that it is "exploring the two brands' DNA" by "merging city and nature and daily routines on and off the bike."
As a result, the collection highlights the XA Alpine 2 Advanced sneaker along with the hydration bag that is adapted from the Avtice Skin8 bag by Salomon. Karl-Oskar Olsen, the creative director and co-founder of PNS states that “Between city and nature, commuting, urban exploring, and recovery after training and racing. We want to merge the advanced functionality of Salomon with our subtle and minimalistic approach to design.”
Image Credit: Salomon, Pas Normal Studios
What's Driving This Trend
- Collaborative Tech Apparel
- The collaboration between Salomon and Pas Normal Studios highlights the opportunity for brands to merge technical features with fashion design.
- Winterized Clothing Capsules
- Designers can explore opportunities to create cold-weather collections that merge urban and natural elements for functional and stylish wear.
- Hybrid Brand Collaborations
- Brands can partner with non-competing labels to merge their respective design specialties, resulting in innovative yet marketable products.
Who This Affects Most
- Technical Apparel and Footwear
- The collaboration between Salomon and Pas Normal Studios highlights the innovation opportunities within the technical apparel and footwear industry for collaborations and merging design specialties.
- Cycling Apparel and Gear
- The collection's focus on cycling wear and hydration gear highlights opportunities for innovation in the cycling industry for function-driven yet fashion-conscious products.
- Fashion Design and Functionality
- The collaboration between the two brands indicates the potential for designers to merge fashion design and functionality, opening opportunities for innovation in the fashion industry.
