Luxury fashion house Balenciaga introduces a new look at the unique Paris sneakers that are made with a worn-in style in mind. It takes the iconic Stan Smith sneakers by adidas and updates them with distressed accents all throughout the silhouette. It is a part of the Balenciaga and adidas collaboration that is set to officially launch tomorrow.
There are three colorways of the shoe with a white, grey, or black iteration, delivering a minimal design language for a versatile look. Every single option is made with a slightly squished toe box section and rounded midsole to create that worn look. The same perforated three stripes on the lateral side of the shoe can be seen and the rest of the look is done in a tonal look respective to the colorway.
Image Credit: Instagram, @Balenciaga
Why This Trend Is Growing
- Pre-worn Stylistic Sneakers
- The trend of distressed and pre-worn sneakers offers an opportunity for fashion brands to collaborate with established sneaker brands and introduce unique touches.
- Luxury Fashion X Sports Brands Collaboration
- The collaboration between Balenciaga and Adidas creates new opportunities for luxury fashion houses to tap into the sportswear market and vice versa.
- Minimal Design Sneakers
- The trend of minimal design language for sneakers offers an opportunity for fashion brands to create versatile looks that are simple and timeless.
Industries Being Reshaped
- Fashion
- The fashion industry has a disruptive innovation opportunity to introduce unique designs and collaborations with established sneaker brands creating a new market for pre-worn sneakers.
- Sportswear
- The sportswear industry has a disruptive innovation opportunity to collaborate with luxury fashion brands and introduce minimalistic designs for their sneakers, thereby tapping into new audiences.
- Retail
- The retail industry is presented with an opportunity to incorporate pre-worn sneakers in their product offerings and capitalize on the demand for unique and trendy sneakers.
