Parfetts Go Local Granulated Sugar has been introduced by the brand in a price-marked pack (PMP) in a bid to expand on its existing range of PMPs and build positive sentiment amongst shoppers. The product will come in at £1.09 per kilogram, which is communicated to shoppers directly on the pack, to offer customers a way to keep a closer eye on their in-store spend. The product is expected to be right at home within the existing range of more than 250 options that cover grocery, impulse and licensed categories.
Own Brand Manager Mike Kerrigan commented on the Parfetts Go Local Granulated Sugar saying, "Own Brand is central to our strategy to help retailers compete in everyday categories. Sugar is a high-volume cupboard essential and a proven driver of footfall. By introducing a clear, competitive price-marked pack in a one-kilogram format, we are giving retailers a trusted option that delivers value for shoppers while protecting margin in store.”
What Makes This Trend Stand Out
- Price-marked Private Label
- Growing adoption of price-marked packs for private-label staples is enabling margin-stable, low-cost offerings that can redefine competitive assortment strategies.
- Value Transparency Packaging
- Shift toward packaging that explicitly communicates unit price and value is creating opportunities for trust-driven brand differentiation among cost-conscious shoppers.
- Cupboard-essentials Footfall Drivers
- Increasing focus on everyday high-frequency items as loss-leaders highlights potential for curated essential ranges to drive store visit frequency and basket composition.
Sectors Adopting This
- Retail Grocery
- Retailers face pressure to balance price competitiveness and margin protection, prompting new assortment and promotional models centered on clearly priced private-label essentials.
- Private-label Manufacturing
- Manufacturers of own-brand grocery products are positioned to standardize cost-efficient SKUs and packaging formats that support retailer pricing strategies at scale.
- Packaging and Labelling
- Producers of printed packs and labels are seeing demand for cost-communicative, shelf-friendly designs that integrate pricing information as a core product attribute.
