Footwear label Vans works in partnership with professional surfer Dane Reynolds in creating the Paradoxxx sneaker. The collaborative Paradoxxx shoes are a brand new model that take on a retro aesthetics. This concept is drawn directly from Reynold's attitude of 'go for broke' and his overall contradictory public persona.
The shoe's uppers are constructed from a durable suede and canvas material with detailing elements found in the retro stitching details for contrasting elements. There are branding details found on the tongue patch and well as a large 'Off the Wall' embroidery and an original Vans Flying V logo embellished on the lateral. The retro themed Paradoxxx sneaker is now available online and at select Vans retail locations.
What Makes This Trend Stand Out
- Retro Aesthetic
- There is an opportunity for other companies to incorporate retro aesthetics into their products to capture a nostalgic market.
- Celebrity Collaborations
- With the success of the Vans and Dane Reynold collaboration, there is room for other companies to partner with influential figures for potential new products and increased exposure.
- Durable Materials
- As more people prioritize sustainability and longevity in their purchases, there is opportunity for footwear and other industries to focus on durable materials like suede and canvas in their products.
Sectors Adopting This
- Fashion
- Companies in the fashion industry can take notes from the Vans and Dane Reynolds collaboration and consider celebrity and influencer collabs to create trendsetting products.
- Athletic Footwear
- The Paradoxxx sneaker was inspired by the surfing community, and other athletic footwear brands could consider collaborating with athletes from various sports to create unique and functional products.
- Retail
- Sustainable materials are a growing trend, and retailers can cater to this eco-friendly market by incorporating more products made from durable materials like suede and canvas.
