Parade's Ice Cream pack has arrived, offering consumers colorways and silhouettes that were intentionally designed to evoke nostalgia.
Parade has grown in popularity for its comfortably, stylish and inclusive undergarments that prioritize form and function equally. This summer, the brand launched multiple 'packs' that ranged from days of the week to technicolor offerings. Now, its Ice cream pack has arrived to get consumers through the winter months, offering a variety of styles with colorways inspired by different ice cream toppings, such as chocolate drizzle, and the shades of cookie dough.
The underwear arrives in multiple silhouettes including thongs, boy briefs, high rise and more. What's more is that every piece was made from recycled premium fabric.
Image Credit: Parade
Key Themes Behind This Trend
- Nostalgic Undergarments
- Opportunity for brands to create products that evoke nostalgia by design.
- Colorful Apparel Packs
- Opportunity for brands to offer themed packs of clothing with a variety of colorways.
- Sustainable Fashion
- Opportunity for brands to prioritize using recycled materials in their products.
Where This Applies
- Fashion and Apparel
- Fashion brands can explore innovative approaches to design and materials in the underwear market.
- Retail and E-commerce
- Online retailers can tap into the trend of offering themed apparel packs to attract consumers.
- Sustainable Manufacturing
- Manufacturers can explore ways to incorporate recycled materials into their production processes.
