Spice-Inspired Tonal Sneakers

The Air Jordan 1 Mid Sneaker Gets a New Paprika Colorway

Jordan Brand unveils a new iteration of the Air Jordan 1 Mid sneaker model for the season with the bright Paprika colorway to join its roster. The shoe is prepared for the fall season ahead and is inspired by picnics at the park. In terms of the design, it is spotlighted by the gradient look throughout the silhouette made from rugged nubuck materials at the overlaying details.

Rusty tonal orange makes up the mudguards and Canyon Gold hues detail the forefoot flaps along with deep maroon by the heel counters and ankles. The signature Paprika colorway decorates the laces and the Swoosh motif on the lateral side of the shoes -- all of this rests on a white leather base.

Image Credit: Nike

Spice-inspired Footwear
Opportunity for footwear brands to incorporate spice-inspired colorways and themes in future releases.
Gradient Design Accents
Fashion brands can take advantage of gradient design trends to create visually striking products.
Nubuck Material Usage
Nubuck materials can be utilized creatively by fashion brands in upcoming designs.

Who This Affects Most

Footwear
Footwear companies can experiment with unique colorways and materials to create distinctive and eye-catching designs for consumers.
Fashion
Fashion designers can leverage trending design trends and color schemes to create new and unique products for their target audience.
Textiles
Opportunity for textile manufacturers to produce and promote unique nubuck materials that can be used in a variety of products and designs.
SCORE
0.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 12%
Freshness 13%