L'Officiel Magazine Features Models in Paper Couture

 - Jul 21, 2009   Updated: Jul 5 2011
References: gradientmagazine & notcot.org
It's not what you wear, it's who you wear! Alexandra Zaharova, Ilva Plotnikov and Russian advertising agency Doberman collaborated to bring you these spectacular shots that were taken for the July/August 2009 issue of L'Officiel magazine.

These particular dresses are surprisingly made from mere paper. The stiff designs are incredibly unique and enhance the boxy silhouettes displayed by the gowns. A paper bag princess dressed to the nines.

Implications - Youth consumers are compelled to challenge traditional oppositions of good/bad and high/low. The Paper Couture uses a material which is traditionally regarded as below the fashion industry. Companies who flip the accepted norms within a specific domain will be poised to form a more meaningful relationship with this demographic.