As everything old becomes new again, the business card is going the way of the dinosaur (extinct) while the 18th century personal calling card is more chic than Anna Wintour at Milan Fashion Week.
The personal calling card is a twist on the modern day business card that was originally used in the 18th century to announce a visitor at the door and to leave contact information as well as let the other person know suitable times to visit.
What's Driving This Trend
- Personal Calling Cards
- Disruptive innovation opportunities include creating modern, personalized calling cards that combine contact information with scheduling preferences.
- Reviving 18th Century Traditions
- Disruptive innovation opportunities include incorporating elements of 18th century calling cards into modern communication methods.
- Alternative to Business Cards
- Disruptive innovation opportunities include promoting the use of personal calling cards as a stylish and unique alternative to traditional business cards.
Who This Affects Most
- Printing and Stationery
- Disruptive innovation opportunities lie in the development of personalized printing and stationery services for creating unique personal calling cards.
- Fashion and Accessories
- Disruptive innovation opportunities exist in the design and production of fashionable personal calling card holders and accessories.
- Communications Technology
- Disruptive innovation opportunities involve integrating personal calling card information into digital platforms or mobile apps for easier sharing and management.
