Podcast How Long Gone hosted by Chris Black and Jason Stewart joins forces with Pacific Tote Company on a new capsule of limited-edition tote bags and pouches. The brand was started in 2012 and has since created bags for daily life using premium heavy-duty canvas materials. This time around, the collection kicks off with the Big Sur tote, which is made with a zipped closure, premium canvas, and stitched edtails.
Chris Black speaks to Hypebeast about the capsule stating “I think it’s so important for young people to, get out of their own heads and off their phones and into kind of a different world. We wanted to make a tote for and celebrate its original use – for books [...] Bookstores are places where I spend a lot of money and a lot of time – I think that experience cannot be replicated online in any way, and people need to be reminded of them in any way possible.”
Image Credit: Cobey Arner, <a rel='nofollow' href='https://hypebeast.com/uk/2023/10/how-long-gone-pacific-tote-company-tote-pouch'>hypebeast</a>, <a rel='nofollow' href='https://shop.howlonggone.com/'>shop.howlonggone</a>
Key Themes Behind This Trend
- Limited-edition Tote Bags
- Opportunity for creating exclusive and unique tote bags that cater to niche markets beyond mainstream fashion.
- Podcast Collaboration
- Collaborating with popular podcast hosts to create limited-edition merchandise that resonates with their audience.
- Revival of Bookstores
- Opportunity to promote the importance of physical bookstores and create merchandise that celebrates the experience of browsing books.
Where This Applies
- Fashion Accessories
- Innovative tote bags and pouches that stand out in the fashion accessories market.
- Podcasting
- Creating exclusive merchandise in collaboration with podcast hosts to tap into the growing podcasting industry.
- Book Retail
- Revitalizing the book industry by creating merchandise that highlights the value of brick-and-mortar bookstores.
