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Oversized Clutches

These Portly Purses are a Staple Accessory for Spring/Summer 2011

— May 6, 2011 — Fashion
Can oversized also be understated? The new trend of oversized clutches has been spotted on numerous fashion blogs in recent weeks, proving their growing popularity this spring.

These oversized clutches help to meet us girls halfway in the handbag department, by being smaller than big heavy handbags, yet bigger than the staple miniature Coach clutches many of us have used in the past. Overall, I would say they are a good size for a spring clutch because they are large enough to carry all of our essentials without feeling as if you are carting around a piece of carry-on luggage!

Oversized clutches have the ability to make the transition from daytime casual, to dressy evening accessories based on what you pair them with. For a more casual look oversized clutches pair well with floral printed sundresses, and if you’d like to go for a more upscale evening look, oversized clutches can bring a pop of colour or sparkle to a little black dress. The jury may still be out on whether oversized clutches can also be understated, but either way they are a definite trend for spring 2011!

Atlantic Pacific | Snappy Casual | Sterling Style | American Apparel | Clutch 5
Trend Themes
1. Oversized Clutches - The trend of oversized clutches is growing in popularity this spring and the versatility of oversized clutches make them a good addition for casual and dressy looks alike.
2. Spring Clutches - Oversized spring clutches that strike a balance between big and small can be a potential disruptor in the handbag industry.
3. Versatile Clutches - The versatility of oversized clutches to make the transition from daytime casual to dressy evening accessories based on what you pair them with presents new opportunities to design clutches that can be used for both day and night occasions.
Industry Implications
1. Fashion Industry - With the growing popularity of oversized clutches, designers can explore oversized clutch design opportunities and create a new market niche for consumers who want to carry their essentials without the bulk of traditional handbags or the limitations of smaller clutches.
2. Retail Industry - Retailers can take advantage of the versatility of oversized clutches to cater to consumers who demand handbags that can be used for different occasions, and offer diverse options for oversized clutch designs.
3. Accessory Industry - The popularity of oversized clutches can offer opportunities for accessory manufacturers to provide consumers with more options for casual and dressy accessories that can adapt to the different environments that they go to.
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