Fashion label Period Correct recently unveiled its Overland collection designed for the Spring/Summer 2019 season. The label often explores futuristic concepts of contemporary concepts and speed -- its latest seasonal drop falls in correlation to that value. The Overland collection celebrates the traditional SUV, featuring silhouettes including tees, sweaters, beanies, toes, liners, caps, and hoodies as well.
The color palette is neutral and earthy, showcasing hues of olive green, gray, and white. Some notable details highlight the map route embroidery on some pieces and a monogram graphic that reads "Geländewagen" over the chest of some of the hoodies. Some standout items include the M-65 Hyde Park Liner, as it is constructed to be double-duty, and the liner due to its versatile layering elements.
Why This Trend Is Growing
- Earthy Fashion
- Opportunity for designers to create sustainable fashion using earth-inspired color palettes and materials.
- Celebrating Classic Suvs
- Opportunity for brands to tap into the nostalgia of classic SUVs for inspiration in product design and marketing campaigns.
- Dual-purpose Clothing
- Opportunity for designers to create clothing that serves multiple purposes, such as the M-65 Hyde Park Liner in Period Correct's Overland collection.
Industries Being Reshaped
- Fashion
- Fashion designers and retailers can create earthy-inspired collections, highlighting a sustainable approach to clothing design.
- Automotive
- Automotive companies can use classic SUVs as inspiration for design elements in their vehicles and marketing campaigns.
- Outdoor Apparel
- Companies creating outdoor apparel can utilize the dual-purpose fashion trend to create versatile and functional clothing for outdoor enthusiasts.
