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Baby Daddy Spreads

Baby Daddy Spreads play_circle_filled

OUT Magazine Features Male Model Fathers

— August 22, 2009 — Fashion
Included in this month’s issue of OUT Magazine is an editorial spread affectionately titled “Baby Daddy.”

For the hottest new male models who just so happen to be fathers, this is really a chance to shine. Among the hot daddies are Seijo Imazaki and Oraine Barrett of Major Models, Noah Mills of Wilhelmina, and Reid Prebenda of Red Models New York.

The spread was styled by Grant Woolhead and shot by Matthias Vriens McGrath, and shows the daddies in sharp suits and classic coats.

The babies (except for one or two) have only their diapers to wear--which is probably why most of them look confused or upset.
Trend Themes
1. Male Model Fathers - Opportunity for brands to target male models who are also fathers as a new and unique market segment.
2. Editorial Spreads - Increased demand for editorial spreads featuring unconventional and non-traditional family dynamics.
3. Parenting Fashion - Emerging trend of showcasing parents, particularly fathers, in high fashion styles together with their children.
Industry Implications
1. Fashion - Fashion brands can tap into the market of male models who are fathers by designing and promoting stylish clothing options for this demographic.
2. Media and Publishing - Opportunity for magazines and publications to feature more diverse and non-traditional family portraits in their editorial spreads.
3. Children's Products - Companies that specialize in children's clothing and accessories can explore new marketing strategies by partnering with male models who are fathers in order to reach a wider audience.
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