The H & M brand has opened & Other Stories, a separate division of the clothing label. The breakout line features both apparel and beauty products, enabling H & M to expand beyond the purview of fashion only.
London's Regent Street is now home to & Other Stories' flagship store. As the powerful company stands behind the new location, it will attract a great deal of attention, if not for H & M's history, then for the assortment of merchandise.
Paired with lip balms, body washes and cleansing gels is a sprawling collection of dainty clothes. This dainty element comes through the black leather strap sandals, heart-shaped flats, all-white leather jackets and light blue skinny jeans.