& Other Stories and Giorgia Lupi, an information designer, launched a ready-to-wear collection that features hand-drawn data visualizations that show off the work of remarkable women throughout history—Ada Lovelace "The Mathematician," Rachel Carson "The Conservationist" and Mae Jemison "The Astronaut." The data-inspired designs turn their achievements into wearable stories.
Three primary patterns were developed, one for each woman, and the unique prints were adapted in different ways to suit the needs of the garments and accessories. In the collaborative collection from H&M's sister brand, consumers will find everything from oversized puffer coats to turtleneck bodysuits and embroidered tulle dresses.
Each of the prints is not only visually compelling but holds a deeper meaning and symbolism—the design representing Mae Jemison, the first woman of color in space, is based on her orbits and experiments.
What Makes This Trend Stand Out
- Data-inspired Fashion
- Using data visualization in fashion to tell inspiring stories and highlight important figures.
- Collaborative Collections
- Brands collaborating with artists and designers to produce unique and meaningful apparel and accessories.
- Personalized Prints
- Print designs that are tailored to a specific individual and their achievements.
Sectors Adopting This
- Fashion Industry
- Fashion companies using data visualization and collaboration to produce socially impactful and inspiring collections.
- Art and Design Industry
- Art and design companies collaborating with fashion brands to create innovative and unique products that tell meaningful stories.
- Education Industry
- Using fashion as a tool to educate and celebrate women's achievements in science and technology.
