Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,842 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,842 cutting edge ideas.

New Image Search Phone Service

Vodafone's Otello

— March 4, 2008 — Tech
Vodafone has demonstrated a new trial service called "Otello", which is basically a mobile search engine that uses images, rather than words at the CeBIT show in Germany. Vodafone's reasoning is that it's more convenient to take a picture than to enter search terms with a phone that lacks a normal keyboard. The picture can be anything from a historical building to a CD cover, according to Vodafone. Otello then returns information relevant to the picture to the mobile phone, just like a normal search engine. Users can easily send images via MMS from their mobiles and the search service will return the results.

Vodafone is running trials with a German newspaper that allows users to find out more about stories by photographing the images that appear in the article and MMSing the images. This gives the reader access to additional multimedia content, such as photos or videos that would not be possible to have in the newspaper itself.
Trend Themes
1. Image Search Services - There is a disruptive innovation opportunity in developing more advanced and accurate image search services that use AI to recognize objects and provide relevant information.
2. Visual Search Technology - The introduction of visual search technology will require the development of new software and hardware that can process images and provide relevant information quickly and accurately.
3. Mobile Search Engines - Mobile search engines can provide convenience to users who may not have access to keyboards or prefer to use images to search for information. There is a disruptive innovation opportunity in developing more efficient and user-friendly mobile search engines.
Industry Implications
1. Telecommunications - Telecommunications companies can benefit from developing new search technologies and services that utilize visual search and improve the overall mobile experience.
2. Media and Publishing - Media and publishing companies can incorporate visual search technology into their digital content to provide more immersive and interactive experiences for their audiences.
3. Retail - Retail companies can use visual search technology to improve their online shopping experience by allowing consumers to search for products using images and providing relevant information quickly and accurately.
2.3
Score
Popularity
Activity
Freshness