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Oroton Launches its New PoS and Order Management Solution

— March 18, 2025 — Business
Oroton, an Australian fashion and accessories company, has launched a new technology: NewStore's Omnichannel PoS, Omnichannel OMS, and Omnichannel Manager solutions. With this new upgrade, the company hopes to replace its old POS system with a new cloud-based and fully mobile solution to serve customers better and improve operational efficiency.

“The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” says Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology - they’re setting a new standard for retail in Australia.”

Image Credit: Oroton

Trend Themes

  1. Omnichannel Retail Experiences — Retailers are increasingly adopting omnichannel solutions to provide seamless shopping experiences across all customer touchpoints.
  2. Mobile Point-of-sale Systems — The shift towards mobile PoS systems is transforming how businesses interact with customers, offering flexibility and enhanced service capabilities.
  3. Cloud-based Order Management — Cloud-based OMS technologies offer businesses the opportunity to consolidate operations and improve real-time inventory management.

Industry Implications

  1. Fashion Retail — The fashion retail industry is evolving with technology integration to enhance customer engagement and streamline operations.
  2. Retail Technology Solutions — Innovations in retail technology create potential for improved operational efficiencies and enriched shopping experiences.
  3. E-commerce Platforms — E-commerce platforms are leveraging advanced PoS solutions to better align online and offline customer interactions.
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