Oroton, an Australian fashion and accessories company, has launched a new technology: NewStore's Omnichannel PoS, Omnichannel OMS, and Omnichannel Manager solutions. With this new upgrade, the company hopes to replace its old POS system with a new cloud-based and fully mobile solution to serve customers better and improve operational efficiency.
“The best retail experiences are ones that make shopping feel effortless, no matter where or how a customer interacts with a brand,” says Michael DeSimone, CEO at NewStore. “Oroton understands this, which is why they’re investing in a platform that eliminates friction and gives their customers more control over their shopping experience. With NewStore, they’re not just upgrading their technology - they’re setting a new standard for retail in Australia.”
Image Credit: Oroton
What's Driving This Trend
- Omnichannel Retail Experiences
- Retailers are increasingly adopting omnichannel solutions to provide seamless shopping experiences across all customer touchpoints.
- Mobile Point-of-sale Systems
- The shift towards mobile PoS systems is transforming how businesses interact with customers, offering flexibility and enhanced service capabilities.
- Cloud-based Order Management
- Cloud-based OMS technologies offer businesses the opportunity to consolidate operations and improve real-time inventory management.
Who This Affects Most
- Fashion Retail
- The fashion retail industry is evolving with technology integration to enhance customer engagement and streamline operations.
- Retail Technology Solutions
- Innovations in retail technology create potential for improved operational efficiencies and enriched shopping experiences.
- E-commerce Platforms
- E-commerce platforms are leveraging advanced PoS solutions to better align online and offline customer interactions.
