Origami Jewelry by Claire Naa and Arnaud Soulignac

 - Sep 20, 2010   Updated: Jun 15 2011
References: origamijewellery & highsnobette
Designers Claire Naa and Arnaud Soulignac started off with real paper origami jewelry, simply threading the folded creations through string, but it now has spun off into precious metal jewelry.

Keeping intact the influence of paper origami, the collection is an array of geometrically-designed pendants, from paper cranes to intricately folded bunny rabbits. Different colors are embedded into the pendents to further beautify the 'Origami Jewelry' collection.

Implications - There are products that exist in the market that have established a popular reputation and have become commonly used items. While it is futile for companies and businesses to attempt to replace such items, it would be beneficial for them to focus their attention and efforts on enhancing or modifying the product. A consumer is more likely to be drawn towards the version of an item that distinguishes itself amongst the others.