Looking for more creative ways to light your home? "Creepers.mgx finds its origin in this idea of organic growth and the design resembles something organic slowly spreading out and sending out 'feelers' to find its next attachment. The name Creepers has not only a link to organic growth but also to the expression of astonishment 'jeepers creepers'." - Genr8

Implications - The idea of "organic" has spread from the food industry towards a variety of products. Manufactured items just don't have the same natural aesthetic that organic ones do, so brands are switching their strategies in order to cater to this ongoing phenomenon. This will bring a challenge to artists who must integrate organic aesthetics into their products for consumers.