With the demand for fresh juices showing no signs of slowing down, Trader Joe's has added a new product to its beverage selection with the debut of its Organic Cold Pressed Orange Juice.
Most fresh juices (both orange and other varieties), is subject to heat pasteurization. While this process helps to kill bacteria, it can also impact the taste of the juice. To prevent this problem, Trader Joe's starts with organically grown oranges, which are then mechanically pressed to extra their juices. As Trader Joe's explains, the fresh juice is then put "through cold-water, High Pressure Processing (HPP) to ensure the safety and the integrity of the juice." The result is an exceptionally fresh orange juice that tastes like it has come straight from a fancy juice shop.
Image Credit: <i> Trader Joe's.</i>
Key Themes Behind This Trend
- Fresh Juice Demand
- Opportunity to innovate in the fresh juice market by offering organic cold-pressed options.
- High Pressure Processing
- Potential for disruption by utilizing cold-water, High Pressure Processing to maintain the taste and integrity of fresh juices.
- Organic Beverage Selection
- Increasing demand for organic beverages presents an opportunity to introduce more organic cold-pressed juice options.
Where This Applies
- Beverage Manufacturing
- Innovative cold-pressed juice products can disrupt the traditional beverage manufacturing industry.
- Organic Food and Beverage
- Organic cold-pressed orange juices can contribute to the growth of the organic food and beverage industry.
- Juice Bar Industry
- Opportunity for disruption in the juice bar industry by offering organic cold-pressed options that rival the taste and freshness of juice shops.
