Caio Armbrust's orange helmet is not just the color orange. Alike the citrus fruit, this helmet is dimpled and will make your head look like a giant orange. The pulp helmet is designed for cyclists who frequently use bicycle rental services. Armbrust's design is lightweight and has the potential to be recycled, making it ideal for this application.
The choice of an orange shape for the helmet is a fitting one. Alike fruit that is grown from the earth and eventually is composted back into the soil, the use of this helmet is a cyclical process of recycling. The helmet is perfect for short trips and can be left at a bike rack for the next cyclist to use, as long as you don't mind looking like Limecat.