Open, a Toronto-based creative agency, launched a simple social campaign in response to the rising number of COVID-19 cases in Canada and around the rest of the world.
The campaign, called 'Don't Kill Your Grandma,' shares a simple but effective message around the importance of taking the necessary steps to protect those around you. This message is featured on a floral backdrop that takes inspiration from textiles and wallpaper patterns from designer Laura Ashley. In stark contrast to the muted pastel colors and inviting pattern of the backdrop, Open features the campaign message in bold black lettering, giving it a similar look to on-pack cigarette warnings.
Open first launched the social campaign ahead of the holiday season to remind Canadians to maintain their distance over the break, and has brought it back for the second emergency stay-at-home order in Ontario.
Image Credit: Open