Onward is a service designed to cater to broken hearts, featuring assistance with housing, packing, and additional needs that surround self-care. It aids those who need help with moving out of their homes and getting over their previous lovers. Founders Lindsay Meck and Mika Leonard realized that not everyone has a circle of helpful friends and family during this time of need. Meck tells Fast Company that "“folks who are leaving cohabitation have all of the complex messiness of a divorce, without anyone sort of guiding them through that process.”
Onward clients are able to book the service through the website and even request for a personal representative to meet them for emotional support. Some of the service packages include being matched with mediators, therapists, and counselors, as well as check-in schedules, neighborhood guides that include dining and gym recommendations.
Why This Trend Is Growing
- Post-heartbreak Concierge Services
- Onward provides a range of services to assist individuals in moving on from breakups, such as housing assistance and emotional support.
- Personalized Support
- Onward offers clients the option to be matched with mediators, therapists, and counselors for tailored emotional support during the breakup process.
- Moving Support
- Onward helps individuals who are leaving cohabitation by providing assistance with packing, moving out, and other logistical needs.
Industries Being Reshaped
- Personal Assistance Services
- Companies in the personal assistance industry can explore offering specialized support services for individuals going through breakups, similar to what Onward provides.
- Wellness and Self-care
- Wellness and self-care industries can collaborate with Onward to offer their services as part of the breakup recovery package, such as neighborhood guides for dining and gym recommendations.
- Online Relationship Platforms
- Online platforms in the relationship industry can expand their offerings by partnering with Onward to provide breakup support services as an additional service to their users.
