These online greeting cards incorporate the nostalgia and timeless concepts of revered designer Alexander Girard.
'Paperless Post' has partnered up with the Girard family to release the late artist's work in a form that hasn't yet been released but will make the art accessible for much more people. This online capsule collection of cards ranging from greeting cards, thank you notes and invitations will integrate the work of Girard with a modern twist.
The company will take the Girard Studio's original work and convert it to online stationary while maintaining the "best-known patterns and designs into customizable, online and print card designs." To keep Alexander Girard's legacy going, the family wanted to use his letter's and greeting cards to keep his work alive.
What's Driving This Trend
- Nostalgic Online Greeting Cards
- As nostalgia gains popularity, there are opportunities for businesses to incorporate retro designs into digital products.
- Digital Art Collections
- Creating digitized collections of artists' work can make their art accessible to wider audiences.
- Customizable Online Stationery
- Online stationery businesses can thrive by offering a wide range of customizable designs and themes.
Who This Affects Most
- E-commerce
- Offering unique and nostalgia-inspired products can create a competitive edge for e-commerce businesses.
- Art and Design
- Providing digitized collections of artists' works can provide new revenue streams for art and design businesses.
- Printing and Stationery
- Online stationery businesses can disrupt the traditional printing and stationery industry by providing customizable and personalized options.
