The Onitsuka Tiger Big Logo 2.0 is Covered in Signature Stripes
Michael Hemsworth — July 10, 2021 — Fashion
References: onitsukatiger & uncrate
The Onitsuka Tiger Big Logo 2.0 training sneaker is a stylish footwear option that takes things in a decidedly more branding-heavy direction to offer wearers a functional yet fashionable style to don. The sneakers feature the brand's logo as an oversized aspect of the footwear style, which wraps around the entire side of the shoe and will actually help to deliver added stability. This is further supported by an ankle-height knit upper that's paired with a suede front panel and an Ortholite X-40 sock liner on the interior to offer excellent control for excess moisture.
The Onitsuka Tiger Big Logo 2.0 training sneaker is rounded out with a Fuzegel midsole that's lightweight yet still suited for offering impressive bounce and shock absorption.
The Onitsuka Tiger Big Logo 2.0 training sneaker is rounded out with a Fuzegel midsole that's lightweight yet still suited for offering impressive bounce and shock absorption.
Trend Themes
1. Branding-heavy Sneaker Styles - The trend towards incorporating larger and more prominent brand logos on sneakers opens up opportunities for disruptive innovations in customizable branding designs and technologies.
2. Functional-fashionable Hybrid Footwear - The trend towards stylish and functional footwear options like the Onitsuka Tiger Big Logo 2.0 highlights opportunities for disruptive innovation in hybrid footwear designs that offer both comfort and style.
3. Lightweight Shock Absorbing Soles - The trend towards lightweight yet shock-absorbing soles in sneakers fosters opportunities for disruptive innovation in the use of sustainable, eco-friendly materials with impressive material properties
Industry Implications
1. Athletic Footwear Industry - The trend towards branding-heavy, functional-fashionable hybrid footwear styles may disrupt traditional athletic footwear markets and create opportunities for new entrants.
2. Customizable Footwear Industry - The trend towards incorporating larger and more prominent brand logos on sneakers creates opportunities for disruptive innovation in customizable branding designs and technologies tailored to meet consumer preferences.
3. Sustainable Material Industry - The trend towards lightweight yet shock-absorbing soles in sneakers fosters opportunities for disruptive innovation in the use of sustainable, eco-friendly materials with impressive material properties, opening up potential new markets.
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