The idea that fashion bends societal boundaries sure does seem to hold true within this 'On the Morning of the Club' Vogue Turkey July 2011 spread. The shoot seems appropriately titled as many of the looks seem fashionably disheveled.
Within the 'On the Morning of the Club' Vogue Turkey July 2011 shoot models Viktoriya Sasonkina and Eliza Cummings play up fashionable looks from the night before. Half-dressed ensembles, chunky club shoes, messy hair and hungover looks round out this morning-after editorial. For those of us lucky enough to look half as put together as these models do after a night out on the town, these looks can be used for inspiration.
Implications - Through taking an unfortunate situation -- such as being hungover -- and transforming it into something fashionable and attractive, like this shoot does, companies can tap into to real-life scenarios. Viewers appreciate realistic imagery, and companies that promote products which accompany such situations will undoubtedly be attractive to consumers.