The idea that fashion bends societal boundaries sure does seem to hold true within this 'On the Morning of the Club' Vogue Turkey July 2011 spread. The shoot seems appropriately titled as many of the looks seem fashionably disheveled.
Within the 'On the Morning of the Club' Vogue Turkey July 2011 shoot models Viktoriya Sasonkina and Eliza Cummings play up fashionable looks from the night before. Half-dressed ensembles, chunky club shoes, messy hair and hungover looks round out this morning-after editorial. For those of us lucky enough to look half as put together as these models do after a night out on the town, these looks can be used for inspiration.
Implications - Through taking an unfortunate situation -- such as being hungover -- and transforming it into something fashionable and attractive, like this shoot does, companies can tap into to real-life scenarios. Viewers appreciate realistic imagery, and companies that promote products which accompany such situations will undoubtedly be attractive to consumers.
What Makes This Trend Stand Out
- Realistic Imagery
- Companies can create advertising content that shows realistic and relatable situations, providing opportunities for product promotion.
- Fashionable Dishevelment
- By blurring the lines between dressed-up and casual looks, companies can tap into the trend of fashionable dishevelment and create new styles.
- Morning-after Fashion
- Designers can capitalize on the concept of morning-after fashion and create new lines of clothing and accessories for those who want to look stylish even after a big night out.
Sectors Adopting This
- Fashion
- Fashion companies can create new lines of clothing and accessories that embody the trend of trendy dishevelment and morning-after fashion.
- Alcohol
- Companies that produce alcoholic beverages can use the concept of morning-after fashion to market their products as a sophisticated way to enjoy a night out without compromising fashion and style.
- Beauty
- Beauty companies can capitalize on the trend of realistic imagery and create makeup and grooming products that promote a natural and effortless look.
