This hilarious beanie by Dorici lets everyone know that you're eyebrows, and everything else about you, is "on fleek."
For those of you who are unfamiliar with the term, "on fleek" is just another way to say "on point." The saying was popularized after Vine user Peaches Monroee used the term to describe her eyebrows. To date, the video has reached 20 million plays, 492,000 likes and 411,000 revines. The term's popularity quickly snowballed after it was used by several celebrities, including Ariana Grande, Kim Kardashian and Drake.
Today, the term is no longer only used to refer to your eyebrows (although if your eyebrow game is "on fleek," kudos to you girl), but can be used as a general, blanket term of anything awesome.
Why This Trend Is Growing
- Beanie Fashion
- Embrace the trend of quirky and humorous beanies like Dorici's 'On Fleek' design.
- Slang Culture
- Tap into the popularity of slang terms like 'on fleek' to create marketable products and merchandise.
- Influencer Impact
- Leverage the influence of celebrities and social media personalities to adopt and spread trending phrases like 'on fleek'.
Industries Being Reshaped
- Fashion Accessories
- The fashion accessories industry can capitalize on the surge in demand for trendy and expressive beanies.
- Streetwear
- Streetwear brands can incorporate slang culture into their designs, attracting a younger demographic.
- Social Media Marketing
- Social media marketing agencies can work with influencers to promote and popularize new slang terms through various channels.
