The On Cloud Hi is a protective performance footwear style from On Running that will provide wearers with a way to maintain optimal comfort when going about their daily routine. The shoe features the iconic Cloud design accents and has been further enhanced with a high profile silhouette that will work to provide enhanced support as well as protection for the lower ankle.
Wearers will enjoy sock-like liners along with molded heels and a speed-lace system that work together with the technical aspects of the style to further enhance overall comfort. Priced at $170, the On Cloud Hi shoe boasts a lightweight design that will round off the running footwear as perfect for getting active or simply maintaining optimal stability when commuting.
Why This Trend Is Growing
- Protective Performance Footwear
- Disruptive innovation opportunity: Develop advanced materials and technologies to enhance durability and comfort in protective footwear.
- Enhanced Support Shoes
- Disruptive innovation opportunity: Create innovative shoe designs that provide enhanced support for the lower ankle.
- Speed-lacing System
- Disruptive innovation opportunity: Develop automated or smart speed-lacing systems to improve convenience and ease of use in footwear.
Industries Being Reshaped
- Athletic Footwear
- Disruptive innovation opportunity: Introduce innovative features and technologies to enhance performance and comfort in athletic footwear.
- Sports Gear Manufacturing
- Disruptive innovation opportunity: Incorporate advanced materials and technologies into sports gear manufacturing processes to improve durability and functionality.
- Health and Wellness
- Disruptive innovation opportunity: Explore footwear innovations that support foot health and overall wellness, particularly for those with active lifestyles.
