Alien-Esque Organic Fashion

The On Aura Tout Vu Fall 2013 Clothes Have Strange Protrusions

The ‘On Aura Tout Vu’ Fall 2013 couture collection mixes color with crystals. The collection was presented at the Jardin au Palais Royal, giving off a luxe garen vibe, but the collection’s crystals are more like the rock candy you can make yourself than the kind you’d see growing in a cave. Instead of seeming serene and natural, this gives the collection a sci-fi feeling like the growths on these garments could have come from another planet.

The bright crystals are piled onto collars and shoulders to create dramatic and somewhat domineering silhouettes. Elements like these combined with fingerless gloves give a nod to punk fashion. Although accentuating these parts of the body can be quite severe, On Aura Tout Vu balances out the sharpness of the crystals with watery prints and gentle gradients.

Colorful Crystal Fashion
Disruptive innovation opportunity: Explore innovative ways to incorporate colorful crystals in fashion designs to create unique and eye-catching garments.
Sci-fi Inspired Fashion
Disruptive innovation opportunity: Blend futuristic elements and unconventional designs with fashion to create an avant-garde and otherworldly aesthetic.
Punk-inspired Fashion
Disruptive innovation opportunity: Combine edgy punk elements with high-fashion designs to create a rebellious and captivating style.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Introduce innovative materials and techniques in the fashion industry to create visually striking and unconventional garments.
Jewelry
Disruptive innovation opportunity: Experiment with unconventional crystal applications in jewelry designs to create unique and attention-grabbing pieces.
Art
Disruptive innovation opportunity: Explore the fusion of art and fashion by creating wearable art pieces that incorporate crystals and unconventional materials.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 61%
Freshness 8%