Contemporary Chunky Sole Footwear

Vans Unveils a New Iteration of the Old Skool Overt CC Sneaker

Vans introduces a brand new iteration of the signature Old Skool Overt CC sneaker model for the season. The brand gives the shoe contemporary updates without compromising the original design too much, starting with the overall fit of the shoe, providing a roomier design. It also sits on top of an oversized sole unit foundation and has a 360-degree sculpted midsole base.

This is added to create a compression channel crumble zone along with an outsole plate made from rubber in order to provide grip and traction. Comfortable elements include the molded removable insole base and the additional foam around the tongue, the quarter panels, and the collar sections. It comes in the colorway options of either Light Grey or Sand and White.

Image Credit: Vans

Contemporary Chunky Sole Footwear
Designing shoes with a roomier fit and an oversized sole unit foundation, utilizing compression channel crumble zone along with rubber outsole and removable insole base for comfort.
360-degree Sculpted Midsole Base
Incorporating 360-degree sculpted midsole base technology in shoe design to provide better grip and traction on various terrains
Colorway Options
Offering versatile and customizable colorway options to cater to the diverse preferences of consumers.

Who This Affects Most

Footwear
There are opportunities to create new shoe designs utilizing contemporary updates and technologies such as comfortable foam panels, roomier fit, and oversized sole units.
Fashion
There are opportunities to experiment with contemporary designs and colors in footwear and incorporate them into overall fashion trends.
Sports and Athletics
There are opportunities to incorporate the technology of compression channel crumble zones, sculpted midsole base, and rubber outsole plates into sports and athletic shoe designs to improve performance and prevent injury.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 24%
Freshness 13%