The key way to get respect from your clients is to make your job look easy, which is precisely what this OHL Highway Concessions campaign is attempting to accomplish. The Kastner & Partners agency of Mexico has helped to communicate speed, efficiency and quality in a pair of simple prints.
The first pictures a road worker literally unrolling a winding road through the country. It's suggested that the pavement was prefabricated to the perfect width of two lanes, complete with painted white lines and the gentle curves that the topography requires. The second is quite similar, illustrating a laborer who is pulling a sheet of asphalt behind him like fabric, causing the creation of a parkway in this OHL Highway Concessions campaign that seems to have no end on the horizon.
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