American luxury fashion label Tom Ford has announced the launch of a new sport-focused version of its Ocean Plastic Watch. The new timepiece arrives with a larger 43mm case and a bezel made 100% from ocean plastic. In addition, the watch comes equipped with an ocean plastic jacquard NATO-style strap. Customers will have their choice between five different colors of the eco-friendly strap, all of which arrive in vibrant, eye-popping hues.
Other features of the new Ocean Plastic Watch include Super-LumiNova numerals and painted hands, an anti-reflective sapphire crystal, a stainless steel plated case back, a matte-finished dial, and a water-resistant construction that is good for up to 100 meters.
For those interested, the Ocean Plastic Watch is now available on Tom Ford's website where it retails for $1,495.
Image Credit: Tom Ford
Key Themes Behind This Trend
- Eco-friendly Timepieces
- Opportunity for fashion brands to create watches made from sustainable materials like ocean plastic.
- Sustainable Fashion Accessories
- Potential for designers to expand into eco-friendly accessories, such as straps made from recycled materials.
- Sporty Eco-luxury
- Growing demand for high-end fitness wearables made from renewable materials like ocean plastic.
Where This Applies
- Fashion
- Fashion brands have an opportunity to capitalize on the growing demand for eco-friendly products made from recycled materials.
- Watchmaking
- The watch industry can benefit from exploring sustainable materials and production methods to appeal to eco-conscious consumers.
- Sports and Fitness
- Fitness and sports brands have a chance to expand their offerings by incorporating eco-friendly technology and materials into their products.
