Known for its occult-inspired fashion range, clothing label Killstar appeals to daring consumers with an appreciation for dark wardrobe staples. Opting for its signature palette of all-black, the label presents its latest 'Season of the Witch,' lookbook that features a mix of strappy swimwear, feminine dresses and edgy streetwear.
Capturing in a lush forest, this earthy catalog references Wiccan imagery and features two models who pull off pentagram-inspired jewelry while appearing to cast spells together.
This edgy catalog appeals to experimental fashion fans who are more interested in standing out rather than opting for minimalism. Despite of the fashion industry's recent focus on understated pieces, a rebellion against simplicity is prevalent among independent labels who are looking to target niche subcultures.
What's Driving This Trend
- Occult-inspired Fashion
- The trend of occult-inspired fashion presents opportunities for clothing labels to target daring consumers who appreciate dark wardrobe staples and want to stand out.
- Edgy Streetwear
- The trend of edgy streetwear provides an avenue for clothing labels to appeal to experimental fashion fans who prefer bold and unique styles.
- Rebellion Against Minimalism
- The trend of rebelling against simplicity in fashion offers opportunities for independent labels to target niche subcultures who seek out non-traditional and attention-grabbing pieces.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of occult-inspired fashion, edgy streetwear, and rebellion against minimalism to cater to the preferences of daring consumers and niche subcultures.
- Jewelry
- The jewelry industry can explore the trend of occult-inspired fashion by creating and marketing pentagram-inspired jewelry to consumers who embrace Wiccan imagery.
- Independent Labels
- Independent labels in the fashion industry have an opportunity to leverage the trends of edgy streetwear and rebellion against minimalism to attract customers who seek out unique and unconventional fashion choices.
