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Naughty Objects of Recession

Adult Toy Market On the Rise

— October 24, 2008 — Naughty
The economy is in a downfall, petrol prices are sky-high and house sales are slow, so how do people deal with all of this doom and gloom? They buy adult toys, that's what, and there are stats to support it.

For example, sextoys.com has seen a rise in sales of 27% over the past three months. And couples are purchasing together rather than going Han Solo, as it were.

Implications - The recent economic recession created many challenging and difficult times for a large number of individuals. People were left feeling helpless, depressed and unhappy as a result of their new financial situations. Businesses that can transform these losses into humorous, ironic or entertaining situations will provide relief for the consumers feeling sad and vulnerable.
Trend Themes
1. Adult-toy Sales - The adult-toy industry experiences growth during economic downturns, showing an opportunity for businesses to cater to consumers' needs during tough times.
2. Couples Purchasing Together - Couples are more likely to purchase adult toys together during tough economic times, creating opportunities for businesses to market towards couples experiencing financial stress.
3. Humorous Relief - Businesses that can provide humorous or ironic relief for consumers during tough times and transform losses into positive experiences can tap into a market looking for relief from financial stress.
Industry Implications
1. Adult-toy Industry - The adult-toy industry experiences growth during economic downturns, showing an opportunity for businesses to enter or expand in this industry.
2. Marketing Industry - Businesses can market towards couples that are experiencing financial stress and looking for affordable ways to relieve stress, creating opportunities for businesses in the marketing industry.
3. Entertainment Industry - Businesses that can provide humorous or ironic relief for consumers during tough times and transform losses into positive experiences can tap into a market looking for relief from financial stress in the entertainment industry.
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