The economy is in a downfall, petrol prices are sky-high and house sales are slow, so how do people deal with all of this doom and gloom? They buy adult toys, that's what, and there are stats to support it.
For example, sextoys.com has seen a rise in sales of 27% over the past three months. And couples are purchasing together rather than going Han Solo, as it were.
Implications - The recent economic recession created many challenging and difficult times for a large number of individuals. People were left feeling helpless, depressed and unhappy as a result of their new financial situations. Businesses that can transform these losses into humorous, ironic or entertaining situations will provide relief for the consumers feeling sad and vulnerable.