Effortless City Chic Menswear

The OBEY Spring 2012 Lookbook is Full of Classic Pieces

There’s nothing more impressive than walking down the street to spot a completely effortless outfit that looks right out of a catalogue; the OBEY Spring 2012 Lookbook precisely features ensembles just like that.

The lookbook is full of versatile pieces that can be dressed up or down to fit any and all occasions. From button-down lightweight chambray shirts to classic cargo shorts, the OBEY Spring 2012 Lookbook has all of your springtime needs covered. Salmon colored shorts and bright orange jackets are also available for the more daring of dressers.

Check out the OBEY Spring 2012 Lookbook for some inspiration on how to look your best while giving off the illusion of having just stepped out of bed.

Effortless Menswear
Opportunity for brands to create versatile and comfortable menswear that can be dressed up or down for any occasion.
Versatile Classics
Opportunity to design and market classic pieces that can be worn in multiple ways and for various events and occasions.
Bold Colors
Opportunity to introduce bold and vibrant colors into men's fashion to appeal to the more daring of dressers.

Where This Applies

Fashion
The fashion industry can explore creating more comfortable and versatile menswear pieces.
Retail
The retail industry can market clothing lines that focus on classic, versatile pieces.
Apparel
Apparel companies can experiment with introducing bolder colors into their menswear collections.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 47%
Freshness 8%