The OBEY Men's FW 2014 collection manages to simultaneously stick to its roots (bold graphics, staple design and military silhouettes) while also breaking new design ground.
In terms of outerwear, the line offers a selection of quilted bomber jackets, snorkel jackets and a brand-new stretch selvedge denim coat. The collection also features button-down woven oxfords and more traditional plaids with a minimalist appeal. In fact, the entire collection is understated, from the sleek branding to the overall clean aesthetic. Hat styles offer a range of fabrics in all styles, from bucket to camp hats, and are outfitted with fine details such as subtle leather closures and patches.
Meanwhile, the OBEY Artist series features work by LA-based tattoo artist Dr. Woo, who has worked in collaboration with Hypebeast and Buzzfeed. His imprint on the collection is unmistakable; his signature illustrations, which always pay exquisite attention to detail, cover everything from hats to crewneck sweatshirts.
Why This Trend Is Growing
- Bold Graphic Menswear
- Disruptive innovation opportunity: Introduce new bold graphic designs using innovative materials in menswear.
- Clean Aesthetic
- Disruptive innovation opportunity: Develop new ways to create clean and minimalist designs in menswear using sustainable materials.
- Collaboration with Tattoo Artists
- Disruptive innovation opportunity: Create partnerships with tattoo artists to infuse unique and intricate tattoo-inspired designs into menswear.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporate technology into fashion design and manufacturing processes to enhance creativity and efficiency.
- Textile
- Disruptive innovation opportunity: Develop new sustainable and eco-friendly textile materials for menswear to meet the growing demand for environmentally conscious fashion.
- Art
- Disruptive innovation opportunity: Explore the intersection of fashion and art by collaborating with artists to create wearable art pieces.
