Each season, OBEY partners with a charity to create a capsule collection for a good cause. This year's OBEY Awareness collection was designed in collaboration with the Adam Yauch Foundation, an organization that was established in memorial of the former Beastie Boy. Together, the Adam Yauch Foundation and OBEY will raise money for children's music charities.
Music is an integral aspect to children's development in areas such as language advancement and motor skills. More importantly, music is a crucial component in fostering creativity and self-expression; it is undoubtedly a skill that goes far beyond the technical sense of the classroom.
The OBEY Awareness collection, in collaboration with the Adam Yauch Foundation, provides meaningful opportunities for children to develop their musical interests, offering therapeutic benefit for all those involved.