Nike first launched the signature Zoom Vomero 5 sneaker model back in 2010 and now it gets another tonal release with the Oatmeal colorway to join its roster. The shoes are made with a blend of oatmeal, sail, pale ivory, and light chocolate. It starts off with a mesh base foundation to allow for breathability and it is accented in the signature color.
It continues with a matching tonal look in the form of leather and plastic that is seen overlaying on top. Accenting hues of light blue adds a pop of color and can be seen as a part of the rubber outsole, the forefoot, and the lacing system. Light chocolate makes its way onto the midsole and the rest of the outsole.
Image Credit: Nike
Key Themes Behind This Trend
- Neutral Tonal Sneakers
- The use of neutral and earthy tones provides a color palette that can attract a wider range of consumers.
- Breathable Shoes
- The use of mesh and other breathable materials can provide comfort and practicality, particularly in the athletic and casual footwear industries.
- Tonal Colorways
- The use of monochromatic colorways can elevate the design aesthetics of footwear and offer a sleek and modern look.
Where This Applies
- Athletic Footwear
- The trend of breathable and lightweight materials in neutral color palettes provides opportunities for disruptive innovation in performance footwear.
- Fashion Footwear
- The use of tonal colorways and minimalistic designs can disrupt the fashion footwear industry by appealing to consumers who prefer a simpler, understated aesthetic.
- Casual Footwear
- Breathable and comfortable materials in earthy and neutral tones present innovation opportunities in casual footwear for daily wear.
