The O'2nd Fall 2012 Campaign emulates life's emotional roller coaster from graphic prints to solid threads. From casual garden party couture to snowy winter night sweaters and mourning black dresses, one can find an outfit for any occasion in the O'2nd Fall 2012 collection. It is a rarity in fashion to find such a broad spectrum of pieces that still speak the same language.
The leading ladies featured in the Korean brand's lookbook are supermodels Daphne Groeneveld and Elza Luijendijk. Their bold iconic looks help O'2nd to reach its next level of superstardom, blasting them onto the European and North American market. The constructed formal attire, combined with the baggy sophisticated sweaters, blend seamlessly into the story line of the Fall 2012 look. O'2nd wants every customer to experience its versatile lifestyle.