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Virtually Stare Down Top Rugby Players
O2 have launched a new game to tie in with their "Scrum in the Park" event, where users have to out stare down their challengers -- British Rugby's Mike Tindall, Josh Lewsey and Tom Rees. To play the game users need to position themselves in from of a webcam and using BitmapData, the webcam can detect when the user has indeed blinked. As well as the game the site offers an array of extras including a `making of' movie. The campaign was developed by Archibald Ingall Stretton and is an excellent example of advances in technology being used in an engaging way to connect with consumers.