Low-Oil Food-Crisping Appliances

The NuWave Versatile Brio Air Fryer Focuses on Healthier Foods

The NuWave Versatile Brio Air Fryer is a high-powered countertop cooking appliance that aims to transform perceptions surrounding fried foods. Requiring only a small amount of oil to be used, the appliance works to prepare up to three-quarts of food using the power of digital heating technology. The unit promises to crisp food to perfection without having to submerge it in a large amount of oil or deal with stovetop pan frying techniques to streamline the cooking process for users of all experience levels.

The NuWave Versatile Brio Air Fryer features a digital interface for controlling the cooking capabilities and features a number of preset options for use with popular meat or meal varieties to further enhance the ease of use.

Low-oil Cooking
The trend towards low-oil cooking appliances offers opportunities to develop new, healthier food products.
Digital Cooking Technology
Digital cooking technology is a growing trend in the kitchen appliance industry and presents opportunities for innovation and convenience.
Air Fryers
The popularity of air fryers as a healthier alternative to deep-fried food presents opportunities for home appliance and kitchenware manufacturers.

Industries Being Reshaped

Home Appliances
The home appliance industry can innovate by developing more low-oil cooking appliances with enhanced digital capabilities.
Food Manufacturing
Food manufacturing companies can develop healthier food products specifically designed for low-oil cooking appliances.
Kitchenware
Kitchenware manufacturers can create new products and tools tailored to the needs of those using air fryers and other low-oil cooking appliances.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 27%
Freshness 8%