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Branded Fondue Sets

Nutella Unveals Chocolate Fondue

— January 7, 2008 — Marketing
Ferrero must have been doing their homework. A quick check of the cooking sites and forums show that any person looking for a chocolate fondue experience will most times reach for Nutella (a Ferrero brand). So, as not to be out done by the humble home cook, the world famous chocolate company have introduced their very own Nutella branded Chocolate Fondue Set.

The fondue, prepared in as little as 20 minutes, will add another indulgent level to the art of eating with friends, family, or indeed lovers. The fondue set comes complete with features, including one Ballarini saucepan, which can also be used on an electric or gas stove which is of course dishwasher proof; one metal table stand, one candle, four small stainless steel forks with plastic handles, and one stonking 750g jar of Nutella chocolate-hazelnut spread. All you need to supply are the fruits or anything else you can think of, as items to dip into the chocolate.

This product will urge consumers to blow their January health resolutions in one-sweet-swoop, but putting aside any health fears it may attract, it is sure to enjoy a cult status as a must have for any house party or social gathering for this year...

Trend Themes
1. Chocolate Fondue Craze - The introduction of a branded chocolate fondue set by Nutella has the potential to spark a craze for chocolate fondue at home.
2. Indulgent Sharing Experiences - The Nutella branded chocolate fondue set taps into the trend of indulgent shared experiences, adding a new level of enjoyment to social gatherings.
3. Diversification of Branded Food Products - The launch of the Nutella chocolate fondue set demonstrates the trend of food brands diversifying their product offerings to capitalize on popular food experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the popularity of chocolate fondue by developing and marketing their own branded fondue sets.
2. Cookware and Kitchenware - The cookware and kitchenware industry can seize the opportunity to create and sell innovative fondue sets and accessories that enhance the chocolate fondue experience.
3. Event Planning and Catering - Event planning and catering businesses can incorporate chocolate fondue as a trendy and interactive dessert option for parties and social gatherings.
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