Deceptive Dessert Burgers

The Nutella Burger is a Sugary Take on a Savory Dish

Deceptive Dessert Burgers play_circle_filled

Part of the Pop Sugar #EatTheTrend segment, the recipe of the mouthwatering Nutella Burger is experimented with to show people exactly how to make it for themselves. At first glance, the resulting dish may look like an actual hamburger, but that is because the ingredients for the Nutella Burger have been carefully chosen to feed the deception.

The main part of the Nutella Burger is the patty, which is made out of Nutella and powdered sugar that is made firm in the refrigerator. In place of the classic toppings lettuce, tomatoes and cheese, the Nutella Burger boasts kiwi, strawberries and mango. All of the ingredients are held together between a halved sugared donut. It can be served with shortbread fries and raspberry 'ketchup.'

Deceptive Desserts
Opportunity for creating unique dessert experiences by using unexpected ingredients or techniques to surprise and delight customers.
Experimentation with Food
Chance to push boundaries and try unconventional combinations of flavors and textures in order to create innovative and Instagrammable dishes.
'fake' Food
Growing interest in recreating familiar savory dishes using sweet ingredients, presenting a chance to reinvent traditional recipes and create novel culinary experiences.

Sectors Adopting This

Food and Beverage
Opportunity for chefs, restaurants, and food brands to tap into the trend of deceptive desserts and offer unique, high-concept dishes that stand out from the competition.
Social Media and Influencer Marketing
Potential for influencers and content creators to explore and promote deceptive desserts as viral food trends that attract attention and engagement online.
Event Planning and Catering
Opportunity for event planners and caterers to incorporate deceptive desserts into their menus, providing a memorable and playful experience for guests.
SCORE
1.4 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 28%
Freshness 8%