For many photographers, the holy trinity of photo shoots happens to revolve around themselves, their models and the beach; this cliche threesome is shaken up thanks to the Nowhere Now Here photo series. Instead of bright sunlight, vibrant colors, skimpy bikinis and overtly sexual subjects, this shoot takes a darker, almost Gothic turn by the seaside.
Photographed by Julia Kiecksee, the Nowhere Now Here photo series features a glamorous, yet moody Franziska Rathmann. The photoshoot is located at Elbstrand beach in Hamburg. A spread perfect for the fall 2011 season, it not only centers around a stark nature setting, it also focuses on wool fashions that are best suited for the colder months.
A great shoot, the Nowhere Now Here photo series takes something expected and gives it a new spin.
What Makes This Trend Stand Out
- Moody Beach Photography
- The Nowhere Now Here series challenges the cliché of bright and sunny beach photography by capturing a darker, more Gothic aesthetic by the seaside.
- Nature-inspired Fashion
- The shoot highlights wool fashions in a stark nature setting, presenting a unique style for the colder months.
- Alternative Beauty Standards
- The Nowhere Now Here series showcases a glamorous yet moody model, suggesting a departure from mainstream notions of overtly sexual subjects.
Sectors Adopting This
- Photography
- Photographers can explore new styles and aesthetics by incorporating a darker, Gothic vibe into their beach shoots.
- Fashion
- Fashion designers can draw inspiration from the wool fashions featured in the Nowhere Now Here series to create unique and nature-inspired collections for colder seasons.
- Beauty and Cosmetics
- Beauty brands can embrace alternative beauty standards highlighted in the Nowhere Now Here series, promoting diverse and unconventional models in their campaigns.
