The fashion brand Anti Social Social Club has branched into home wear and novelty goods, with a new line that consists of flip flops, trash cans and more.
One of the standout items in this line is a trash can that features the signature text logo and arrives in a bright pink colorway. Other notable items include the flask and the lighter, which feature nostalgic patterns that drew inspiration from the 70s. Novelty items include a pink frisbee, box tape, a grinder and knee pads.
Offering more than just clothes allows the brand to extend into a lifestyle brand, enabling consumers to think of the anti-social social club as something that's practical as well as stylish.
What Makes This Trend Stand Out
- Novelty Fashion-branded Items
- More fashion brands are creating novelty goods to extend their brand into a lifestyle brand.
- Extended Branding
- Brands are looking to extend their brand beyond just clothing to practical, everyday goods.
- Nostalgic Patterns
- Nostalgic patterns inspired by past decades are becoming popular in novel fashion-branded items.
Sectors Adopting This
- Fashion
- Fashion brands can extend their brand into lifestyle products and novelty goods, providing additional revenue streams.
- Consumer Goods
- Consumer goods companies can incorporate nostalgic patterns and iconic logos of popular brands to attract more customers.
- Retail
- Retailers can take advantage of the growing trend of fashion-branded novelty products to add more unique and niche offerings to their stores.
