The latest Novella Royale collection for Spring 2015 was inspired by the free-spirited women of the 1970s.
As far as decades go, the 70s seem to be one of the most exciting. Described as a "pivot of change," the 1970s marked some serious social, cultural, economic and political shifts. The "free love" hippie mentality of the 1960s slowly evolved into a more autonomous, individualistic outlook on life. The term "badass b*tch" wasn't yet invented in the 1970s, but it would have been the perfect way to describe the women who spawned tremendous change during the era.
As for the lookbook, it was shot in Topanga Canyon's Moonfire Ranch, an infamous locale that was once a stomping ground for celebrities like Jim Morrison, Andy Warhol and even the Mansons.
Key Themes Behind This Trend
- 70s Fashion Revival
- There is an opportunity for fashion brands to tap into the nostalgia for the 1970s and create collections inspired by the free-spirited women of that era.
- Individualistic Outlook on Life
- Businesses can explore opportunities to cater to the growing consumer demand for products that promote individualism and self-expression.
- Retro-inspired Photography
- There is a rising trend of using retro-inspired settings and locations for fashion photography, providing opportunities for photographers and event planners to offer unique experiences.
Where This Applies
- Fashion
- Fashion brands can capitalize on the 70s fashion revival by designing and marketing clothing and accessories inspired by the free-spirited women of the 1970s.
- Consumer Goods
- Companies can tap into the demand for individualistic products by developing customizable items that allow consumers to express their unique personalities and preferences.
- Photography
- Photographers and event planners can offer retro-inspired photography sessions and events at popular vintage locations, catering to the growing interest in 70s aesthetics.
