HyperLive Entertainment Partnered with Nova Esports to Launch Nova SG
Colin Smith — May 17, 2022 — Business
References: hyperlive & esportsinsider
'Nova Esports,' the Hong Kong-based mobile esports and entertainment company, is launching 'Nova SG,' a Singaporean operations division through a collaboration with 'HyperLive Entertainment.' HyperLive Entertainment is a Singapore-based creative media company with an interest in the realm in competitive esports.
In addition to the Nova SG esports division, the companies are also creating the 'Nova Esports Southeast Asian Headquarters' in Singapore, which will handle all of the companies' esports-related operations in the region. HyperLive Entertainment announced plans to further expand these operations into regions such as Thailand and Indonesia in the future. Lastly, as part of this collaboration, the two companies will host an esports academy in Singapore, though the companies have released no further details on these plans as of now.
Image Credit: Nova Esports, HyperLive Entertainment
In addition to the Nova SG esports division, the companies are also creating the 'Nova Esports Southeast Asian Headquarters' in Singapore, which will handle all of the companies' esports-related operations in the region. HyperLive Entertainment announced plans to further expand these operations into regions such as Thailand and Indonesia in the future. Lastly, as part of this collaboration, the two companies will host an esports academy in Singapore, though the companies have released no further details on these plans as of now.
Image Credit: Nova Esports, HyperLive Entertainment
Trend Themes
1. Mobile Esports Expansion - Companies are establishing Southeast Asian operations divisions to expand their presence in the mobile esports industry, with Singapore as the regional headquarters.
2. Esports Academy Development - Nova Esports and HyperLive Entertainment's plans to create an esports academy in Singapore highlights the growing need for education and training programs in the esports industry.
3. Regional Expansion in Creative Media - HyperLive Entertainment's partnership with Nova Esports to expand esports operations in Southeast Asia plays into a larger trend of creative media companies expanding their reach and influence in the region.
Industry Implications
1. Mobile Gaming - The expansion of mobile esports operations in Southeast Asia creates opportunities for innovation in the mobile gaming industry, including advancements in technology and user experience.
2. Education and Training - The development of an esports academy in Singapore presents opportunities for businesses in education and training to expand their services to the esports industry.
3. Creative Media - The partnership between HyperLive Entertainment and Nova Esports represents a disruptive opportunity for creative media companies to expand their reach in the esports industry and beyond in Southeast Asia.
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